Withy King Solicitors: Driving New Business

Chord helped Withy King to source quality prospect lists and undertakes research to identify top level needs in the market. Then they call key individuals such as PAs to Managing Directors and Financial Directors, building relationships and gaining understanding of the hot issues in their businesses.

“This groundwork is fundamental to the success of Chord’s work with Withy King,” said Chris Kane, Head of the Commercial Division. “It allows them to talk to decision-makers about the specific issues that matter to them and to their businesses. This is truly focused marketing.”

Chord uses a variety of media to support its core telephone marketing activity. They follow up calls with emails, mailed brochures and referrals to the Withy King website, all with the goal of encouraging prospects to take a free, no obligation session with one of Withy King’s Business Development Managers.

“I have sat in on some of Chord’s telephone marketing for Withy King and I was most impressed with their style,” observed Chris. “They are extremely persuasive, yet businesslike, natural, warm and thoroughly professional. I am delighted to say that Withy King is being properly represented by mature, intelligent individuals who understand our business and that of our prospects.”

During the campaign Chord have become very much part of the Withy King team. Chris explained, “Chord have become immersed in our culture. They understand what we are working to achieve, and how we want to achieve it. And we have come to understand them and the way they work. This mutual understanding not only makes for a rewarding working experience with Chord; it also means they can deliver far more for us.”

The results speak for themselves. Withy King have seen a 244% return in new business invoicing on their investment in Chord’s telephone marketing.