To successfully target prospective members, alleviate data-related challenges and achieve a better return on your marketing investment, having accurate complete and consistent data is key. We can help:
Now you have effective marketing data, it’s time to make contact!
Chord is a membership outbound calling and telemarketing specialist with experience in nurturing prospective new members and moving them through the sales process. We know the best results are achieved by using the telephone, email and web together, as part of an integrated campaign. We can help:
Retention starts with onboarding! The first two to three months of a member’s journey are key in creating member value and winning their loyalty. Effective member onboarding eases new members in and will help them understand how to access benefits and use your services and website. You never get a second chance to make a good first impression!
Kick-starting a member’s journey on a positive note is the first true test of your membership offering. And it’s one you need to pass. Building meaningful relationships with your members from the start means taking your marketing out of autopilot and moving it to the next level with frequent and personalised telephone contact. Starting with one-to-one welcome calls. We can help:
It was a big step for AOP to outsource. Chord were quick to understand what we needed and to develop an approach that exceeded our expectations. Their attention to detail and creative ideas were invaluable and our data is now much more accurate and complete. Communications can now be much more accurately targeted and we have better insight about these individuals too, so that we can develop more relevant messaging.Louise WalpoleHead of Membership, AOP