Member Acquisition

Identifying and converting cold prospects into members is not achieved with the flick of a switch. Effective new member acquisition means getting your marketing data right first.

To successfully target prospective members, alleviate data-related challenges and achieve a better return on your marketing investment, having accurate complete and consistent data is key. We can help:

• Identify potential new members – using your data or new sources.
• Transform data quantity & quality – by combining data acquisition, electronic and telephone data cleansing, online and telephone research.
• Reduce multiple databases and silos to get the most from your Association Management System (AMS).
• Stay legally compliant with GDPR and ePrivacy – by improving the accuracy and depth of your marketing and member data.

Now you have effective marketing data, it’s time to make contact!

Chord is a membership outbound calling and telemarketing specialist with experience in nurturing prospective new members and moving them through the sales process. We know the best results are achieved by using the telephone, email and web together, as part of an integrated campaign. We can help:

• Communicate member benefits – as part of a personalised, two-way conversation to reinforce your Member Value Proposition (MVP – the reason for members to join, belong, renew and participate).
• Test-drive different approaches – via a pilot campaign and learn from what has worked best for other membership organisations.
• Use our experienced callers – to complement your in-house team and maximise conversion to signed-up and paid member acquisition.

Retention starts with onboarding! The first two to three months of a member’s journey are key in creating member value and winning their loyalty. Effective member onboarding eases new members in and will help them understand how to access benefits and use your services and website. You never get a second chance to make a good first impression!

Kick-starting a member’s journey on a positive note is the first true test of your membership offering. And it’s one you need to pass. Building meaningful relationships with your members from the start means taking your marketing out of autopilot and moving it to the next level with frequent and personalised telephone contact. Starting with one-to-one welcome calls. We can help:

• Gain actionable member feedback – including reasons for joining, their membership expectations and the biggest challenges they are currently facing.
• Reinforce member benefits – and answer questions, referring members quickly to the best source of help and online content.
• Enhance member data quality – by verifying and adding additional information and establishing preferred communication channels.