Confirming marketing preferences of customers and prospects has become a priority for all businesses. Why?
In a new era of enhanced data protection and ePrivacy, individuals expect companies to respect how they prefer to be contacted. For example, by email, app, phone, SMS or post.
Chord helps clients work towards General Data Protection Regulation (GDPR) compliance in a number of ways including:
- using carefully worded call guides and privacy statements when confirming marketing preferences
- capturing individuals’ marketing preferences
- securing GDPR-level consent (if appropriate) and storing evidence
- capturing and cleaning email address data
Clean, accurate data, with clear marketing preferences, will improve your brand reputation, campaign response rates and legal compliance.
Accurate email address data, with appropriate permissions will reduce bounce rates, enhance your Internet Protocol (IP) reputation and increase your sales.
