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Confirming Marketing Preferences

Confirming Marketing Preferences

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Help to request & record your customers marketing preferences

Confirming marketing preferences of customers and prospects has become a priority for all businesses. Why?

In a new era of enhanced data protection and ePrivacy, individuals expect companies to respect how they prefer to be contacted. For example, by email, app, phone, SMS or post.

Chord helps clients work towards General Data Protection Regulation (GDPR) compliance in a number of ways including:

  • using carefully worded call guides and privacy statements when confirming marketing preferences
  • capturing individuals’ marketing preferences
  • securing GDPR-level consent (if appropriate) and storing evidence
  • capturing and cleaning email address data

Clean, accurate data, with clear marketing preferences, will improve your brand reputation, campaign response rates and legal compliance.

Accurate email address data, with appropriate permissions will reduce bounce rates, enhance your Internet Protocol (IP) reputation and increase your sales.

We can help you:

Get accurate email address data and marketing preferences confirmed, fast

by using tried and tested methods to engage and inform individuals, confirm their marketing preferences and capture email addresses in a legally-compliant way.

Increase your campaign response rates

by ensuring that your email addresses are accurate and deliverable and you respect individuals’ marketing preferences.

Have peace of mind

by ensuring that your is legally-compliant with appropriate consent or preferences.

Evidence consent

by using our call recordings, carefully-worded call guides and email trail as evidence of GDPR-level consent (where required) from your prospects and customers.

Cleanse your existing email data

using an external partner to identify deliverable and undeliverable email addresses so you can increase your delivery rates.

Keep your data safe

by using secure file sharing that encrypts data in transit. This means that when we share personal data, nobody can read the data should it be intercepted. Chord uses secure FTP (SFTP) to achieve this and comply with GDPR in relation to file sharing. Your organisation may have a policy to use another secure method, which is fine. All campaign data that we manage on your behalf is held on secure servers within the EU and we ensure that Chord adheres to all current data protection legislation.

Not all telemarketing companies are the same.

Get in touch

Contact us today

Contact Us

Please get in touch if you would like to talk through your requirements. We can then answer your questions, make sure that we fully understand your needs and can then consider how best we can help you.

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Contact us

Chord UK Limited
23A Goose Street
Beckington, Frome
Somerset, BA11 6SS

01373 867920

hello@chord-uk.co.uk

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