Are you looking to market your products and services more effectively with specific offers tailored to your prospects’ and customers’ needs? Gaining more customer intelligence can help you.
In order to do this, you may need to fill in gaps or add more depth to your marketing data. This could include finding out what sector they are in, how big they are, how much they spend, when they buy or which other suppliers they use. This will help you place them into different segments and make your marketing more effective.
The more information you have, the easier it is to spot opportunities to sell new products.
Using a combination of telephone, email and web-based intelligence-gathering – Chord UK can help you get the best return from your marketing investment.
