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Data Cleansing

Data Cleansing

admin

Are you looking to clean up your prospect or customer data?  Do you need to improve legal compliance, marketing campaign response, conversion rates and return on investment?

With business data decaying by more to 30% each year* data can quickly become out-of-date and your money wasted. Regular data cleansing ensures your data is up-to-date, enabling you to reduce unnecessary costs, deliver better-targeted campaigns and crucially to stay legally compliant.

The General Data Protection Regulation (GDPR) sets out 7 principles:

  1. Lawfulness, fairness and transparency
  2. Purpose limitation
  3. Data minimisation
  4. Accuracy – GDPR Article 5 requires that data is “accurate and, where necessary, kept up to date’.
  5. Storage limitation
  6. Integrity and confidentiality (security)
  7. Accountability

These principles should lie at the heart of your approach to processing personal data.

Using a combination of telephone and automated data cleansing – Chord UK can keep your data accurate and complete to transform the effectiveness of your campaigns.

Telephone Cleansing

We can help you:

Get accurate data, fast

by making high quality telephone calls using our campaign management system** to keep all your data and results in one place. Our leading edge technology helps us to make more calls per hour and to build-in validation checks to make sure that we input data accurately.

Prioritise cleansing

to concentrate on your most important data segments and data fields. This could be your priority prospects or lapsed customers. Or perhaps collecting email addresses, marketing preferences and individual’s GDPR-level consent if appropriate.

Have peace of mind

by offering a skilled and experienced telemarketing team who will represent you professionally and collect personal data in a GDPR-compliant way, ensuring that privacy notices are provided in a timely way.

Measure your results

with detailed real-time reporting that enables you to see how well the data is being cleansed, field by field.

Keep your data safe

by using secure file sharing that encrypts data in transit. This means that when we share personal data, nobody can read the data should it be intercepted. Chord uses secure FTP (SFTP) to achieve this and comply with GDPR in relation to file sharing. Your organisation may have a policy to use another secure method, which is fine. All campaign data that we manage on your behalf is held on secure servers within the EU and we ensure that Chord adheres to all current data protection legislation.

Automated Cleansing

We can help you:

Cleanse addresses

to Post Office Address File (PAF) standards by correcting invalid or misspelled addresses, postcodes and standardising address structure.

Get a Data Quality Audit

which is a great starting point to assess the accuracy, consistency and completion of your existing data.

Cleanse telephone numbers

by adding accurate telephone numbers to your database.

Cleanse email addresses

to make sure that your corporate subscriber addresses are complete, consistent and deliverable. We can add new corporate subscriber email addresses too.

Cleanse prospects

to make sure that the decision-maker data is current.

Save money

by identifying businesses that have moved or ceased trading.

Protect your brand reputation

by helping you to avoid causing distress by identifying deceased individuals.

Identify deduplication

and remove duplicates to reduce cost and avoid brand damage.
Not all telemarketing companies are the same.

* Source: DMIS – B2B DM Trends

** held on secure EU-based servers

Get in touch

Contact us today

Contact Us

Please get in touch if you would like to talk through your requirements. We can then answer your questions, make sure that we fully understand your needs and can then consider how best we can help you.

Related Case Studies

  • Association of Optometrists: Transforming data quality and member intelligenceAssociation of Optometrists: Transforming data quality and member intelligence

    Help to ensure the success of a campaign to re-launch communications.

Related Posts

  • Association of Corporate Treasurers: Boosting permission-based marketing

    Strengthen the seniority of the audience that ACT wants to reach.

  • Southern Medical Alliance: Building the Network

    Emma Wright, Project Executive with SMA, asked Chord to design a campaign to bring new members on board, and at the same time, gather information to help bring the database up to date.

Contact us

Chord UK Limited
23A Goose Street
Beckington, Frome
Somerset, BA11 6SS

01373 867920

hello@chord-uk.co.uk

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