Are you looking to clean up your prospect or customer data? Do you need to improve legal compliance, marketing campaign response, conversion rates and return on investment?
With business data decaying by more to 30% each year* data can quickly become out-of-date and your money wasted. Regular data cleansing ensures your data is up-to-date, enabling you to reduce unnecessary costs, deliver better-targeted campaigns and crucially to stay legally compliant.
The General Data Protection Regulation (GDPR) sets out 7 principles:
- Lawfulness, fairness and transparency
- Purpose limitation
- Data minimisation
- Accuracy – GDPR Article 5 requires that data is “accurate and, where necessary, kept up to date’.
- Storage limitation
- Integrity and confidentiality (security)
These principles should lie at the heart of your approach to processing personal data.
Using a combination of telephone and automated data cleansing – Chord UK can keep your data accurate and complete to transform the effectiveness of your campaigns.