Royal Statistical Society: Lapsed Member Research
Chord helps identify the reasons why members had decided not to renew membership and what the RSS could have done to make members stay.
Chord helps identify the reasons why members had decided not to renew membership and what the RSS could have done to make members stay.
Chord helps identify the reasons why teachers’ registrations lapse.
Chord demonstrates how to successfully outsource member welcome and engagement activity.
Chord contacted 28 departments under the persona of eight different GP profiles.
More new business was needed by WWT Consulting in order to fully-utilise four new consultants.
Gaining consent from more members to receive email communications and capturing more accurate email addresses. There was also a need to increase members’ awareness of the unique range of member benefits.
Chord supported UKTI’s national ‘Exporting is GREAT’ campaign to get UK companies exporting.
RCGP’s main challenge was having insufficient in-house resources.
Help to get new members, retain existing and recently lapsed members and securing opt-in.