RSC membership year is from January to December with membership payment due by the 1st January every year, for all member categories.
To maximise member value and retention:
RSC has commissioned Chord to deliver win back calls to:
Each year, following extensive re-briefing on RSC’s membership benefits, categories and fees and having gained approval for a detailed campaign brief, Chord set to work.
To date, contact with a total of 10,972 lapsed members has been entrusted to Chord by the RSC for win back calls.
Chord agreed to:
To date 1,152 members have returned to RSC membership due to a win back call from Chord.
In addition, a further 1,323 lapsed members expressed their intention to re-join in the future. To achieve this, Chord:
During the most recent campaign, in addition to the reasons for non-renewal being captured, Chord also established:
A significant indirect benefit of the campaign was that 17% of lapsed members’ contact data was updated
See also: How Chord supported the RSC’s team with unpaid member renewal campaigns earlier in the retention cycle.
Chord's support with win back calls has been invaluable. Significant numbers of members renew, despite the length of time since they have lapsed. Understanding the reasons for members not renewing is as important to us as those for joining. We trust Chord to represent us and complement our team. It's a great partnership.Hilary WhiteMembership Strategy Lead, Royal Society of Chemistry