The growth of its digital audience is leading the industry and the insight put at their customers’ disposal to access and target this audience is transforming the local media landscape.
At a regional level, Local World planned a series of nine free seminars in Bristol, Gloucester and Bath to reposition Local World as a ‘Digital Business’ and not just a newspaper publisher. The objectives of the seminars were to:
- Raise awareness of Local World’s digital capabilities.
- Inform and educate customers about how Social Media could improve their business.
- Boost sales of one of the advertising packages available following the events.
Each seminar carried the brands of the relevant newspaper for recognition – the Bristol Post, Gloucester Echo / Citizen or Bath Chronicle.