The Association of Corporate Treasurers (ACT) qualifies, supports and represents professionals working in treasury, risk and corporate finance.
The ACT has:
The Challenge
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The aim of the project was to strengthen the seniority of the audience with which ACT communicates via digital channels and help establish the seniority level, job function for key contacts, as well as estimating the size of the treasury function.
Chord were asked to maximise data completion with particular focus on personal email address collection and opt-in for key decision-makers.
The Solution
Using an integrated 3-D approach, Chord boosted valuable customer and prospect intelligence and crucially email address collection and opt-ins:
The Outcome
Chord UK has helped ACT to significantly increase the number of opted-in email addresses that we have for new prospective members and clients, most of them at FTSE350 and the UK largest companies, as well as verifying data for nearly 5,000 existing contacts. Using a carefully planned and implemented multi-channel campaign, involving web-based research, telemarketing and permission-based email, Chord also delivered valuable customer intelligence that will help ACT improve the relevance, targeting, reach and conversion rates from our marketing campaigns. Regular conference calls and very detailed reporting helped keep the project on track too. This campaign builds on this supplier’s knowledge of our audiences and several campaigns to boost awareness and take-up of our internationally recognised suite of professional treasury qualifications, training courses and conferences.Steven Miles
