Emma Wright, Project Executive with SMA, asked Chord to design a campaign to bring new members on board, and at the same time, gather information to help bring the database up to date.
I knew Chord and the quality of their work from previous projects, so I was very happy to bring them in again to help with this campaign.Emma Wright
SMA was offering six-month free memberships, and had publicised this in a newsletter sent out to the target audience of medical device researchers, manufacturers and users. Chord were to call recipients of the newsletter to encourage them to take the six-month free membership.
“These people are typically fairly hard to get hold of, so it was a tough brief,” said Emma, “but Chord did us proud, securing 46 new subscriptions from 344 organisations. That’s nearly one in seven. Given the challenging nature of the market, that’s outstanding.”
Emma expects to use Chord again.
Amanda and her team are so easy to work with. They’re warm and friendly but have that determination and professionalism that are vital in telemarketing. They help us spec out the campaigns, so we gain in ways we hadn’t even considered, they deliver excellent results, they leave our prospects and clients warm and receptive and they provide great value for money.Emma Wright
