Chord UK official partner for Membership Excellence 2018

Membership Excellence 2018 is the association and membership sector’s leading best practice conference and it will take place on 25th April 2018 at the Park Plaza London Victoria hotel.

The conference will attract up to 500 delegates and deliver educational content specifically for association professionals conducting member facing roles (at all levels).

50+ membership experts will deliver an incredible 55+ half-hour educational seminars that will include interactive Hack sessions, best-practise sharing seminars, surgeries and high-profile keynote sessions.Content will cover key membership priority areas including increasing new member acquisition, improving existing member retention, optimising member value/engagement and enabling sustainable development/growth. Topic areas will span membership, marketing, member research, communications, CPD and governance.

Amanda Gilmer, Chord’s Managing Director said “We are very pleased to partner with the MemberWise Network, as it shows our long term commitment to the association sector. The Membership Excellence event gets better every year and we look forward to help answer questions about how outbound contact can play a valuable marketing role and how to ensure that it’s done legally”.

Amanda will lead a showcase session titled ‘First Year Members – How and why calling them will improve retention‘ in Room 5, 10.10-10.40am. Attendees will hear how Chord is delivering welcome and touch-point outbound call campaigns to several of its membership sector clients and the results that these campaigns are achieving for retention rates, particularly with first year members. Find out how outbound calling can help keep member and prospect data up-to-date, confirm member communication preferences and also keep prospect outbound calling legal with Corporate/Telephone Preference Service (C/TPS) screening.

Ticket promotion: Get 3 for 2 pricing on an association group pass (save £255+vat) and 33% off an association group pass if you book four or more places.

For more information please visit www.membershipexcellence.com.