01373 867920
hello@chord-uk.co.uk
Facebook
Twitter
LinkedIn
  • Home
  • About us
    • Meet our Team
  • Services
    • Membership Telemarketing & Outbound Calls
    • Dialogue
      • Telemarketing and Email Marketing
      • Appointment-setting
      • Lead Generation & Nurturing
      • Event Support
    • Insight
      • Customer Intelligence
      • Research
    • Data
      • Data Sourcing
      • Data Cleansing
      • Data Enhancement
      • Data Quality Audit
      • Confirming Marketing Preferences
  • Membership Marketing
    • Member Acquisition
    • Member Engagement
    • Member Retention
  • Case studies
  • News
  • Contact

Discovery: Qualified Sales Appointments

Case StudiesAmanda Gilmer

HR Directors Targeted

Discovery is a consultative business, which delivers an end-to-end service for companies looking to recruit graduates, including existing clients Tulip, Inbev, Branston and ABP and BAe.

Chord were appointed to design and deliver a telemarketing campaign to secure qualified sales appointments with HR Directors at the UK’s largest food and drink manufacturers to promote the company’s Open Programme, an accredited graduate development programme.

Approach

Prospect data was aggregated from two sources and prepared with the largest employers being prioritised for the campaign.

A detailed telemarketing project brief was developed and communicated to the Chord project team. A two phase campaign enabled learnings from the initial phase to be discussed and the campaign optimised.

Chord secured qualified appointments, from more than 1,800 calls, for Discovery’s two directors and also developed and fulfilled Open Programme collateral by email and post, which was well-received by prospects.

Daily reporting of leads and weekly reporting of key statistics kept the campaign on track.

Results

Conversion rates were better than expected – with 14% of decision-makers agreeing to an appointment.  Average daily reach was good, considering the seniority of the audience and the size of the target businesses, at 5 decision-makers per day.

Chord exceeded the client’s target and expectations securing appointments with key graduate development decision-makers at Chivas Bros, United Biscuits, Gerber, Moy Park, Henderson Group, SAB Miller and Robert Wiseman Dairies to name but a few.

A full set of campaign analysis, cleansed data and recommendations were provided by Chord to help ensure that future campaigns could be developed effectively and return on investment optimised.  More than 30 qualified and nurtured leads were also provided by the campaign.

Tags: Telemarketing, Insight, Dialogue, Data Cleansing, Data, Profiling, Appointment-setting, Lead Generation & Nurturing, Data Enhancement, ROI, Email Marketing

Related Articles

wwt consulting

WWT Consulting Ltd: New Business Appointments

Spencer Clarke
email address collection

Association of Corporate Treasurers: Boosting permission-based marketing

Amanda Gilmer
RCGP

Royal College of General Practitioners: Mystery Shopping

Spencer Clarke

Contact Us

Please get in touch if you would like to talk through your requirements. We can then answer your questions, make sure that we fully understand your needs and can then consider how best we can help you.

Recent Posts

  • Chord UK – Official Exhibitor for Digital Excellence 2022
  • Cyber Essentials Certification for Chord UK
  • Chord UK – Official Exhibitor for Membership Excellence 2021
  • Royal Statistical Society: Unpaid Member Renewal Campaign

Tags

#DigitalX2018 #DigitalX2019 Appointment-setting Business Against Poverty C/TPS Charity Chord UK Coronavirus Covid-19 Data Data Cleansing Data Enhancement Data Sourcing Dialogue Digital Excellence DigitalX2022 Email Consent Email Marketing Event Support Free Data Audit Fundraising GDPR information security Insight Lead Generation & Nurturing Lead Generation and Nurturing Legal Compliance Member Engagement Member Insight Member Insight & Satisfaction Member Onboard & Welcome Member Research Membership Marketing Member Win Back MEMX2019 Mystery Shopping Outbound calling People Against Poverty Profiling Research ROI Silly Moo Productions Sponsorship Telemarketing Touchpoint Calls

Categories

  • Case Studies
  • Blogs
  • Industry News
  • Chord News
  • Press Releases
  • Top Tips

Contact us

Chord UK Limited
23A Goose Street
Beckington, Frome
Somerset, BA11 6SS

01373 867920

hello@chord-uk.co.uk

Subscribe to our mailing list

Facebook
Twitter
LinkedIn
MemberWise Recognised Supplier 2022

  • Privacy Notice
  • Cookies
  • Terms of Use
© Copyright Chord UK. Site by Nudge Digital