Chord UK has helped ACT to significantly increase the number of opted-in email addresses that we have for new prospective members and clients, most of them at FTSE350 and the UK largest companies, as well as verifying data for nearly 5,000 existing contacts. Using a carefully planned and implemented multi-channel campaign, involving web-based research, telemarketing and permission-based email, Chord also delivered valuable customer intelligence that will help ACT improve the relevance, targeting, reach and conversion rates from our marketing campaigns. Regular conference calls and very detailed reporting helped keep the project on track too. This campaign builds on this supplier’s knowledge of our audiences and several campaigns to boost awareness and take-up of our internationally recognised suite of professional treasury qualifications, training courses and conferences.
