Ashridge and Chord worked extremely well collaboratively to deliver the insight and outputs we needed at an important time for the Institute. The research with lapsed and pending members delivered good response levels, as forecast. From the file provided over 58% of members indicated their intention to re-join or renew and the feedback provided us with knowledge and suggestions for improving our future renewal activities.
Having not carried out any member research for around 5 years, the online member and subscriber survey has been invaluable in helping us get the breadth and depth of understanding we needed. Of particular value was the use of Ashridge’s Net Engagement Ratings, which enabled presentation of KPI findings for member segments in an easy-to-understand format. Recommendations were carefully considered and very useful. We thoroughly enjoyed working with the team.