The legitimate interests we are pursuing are:
|
Interest |
Explanation |
|
Marketing |
We have an interest in promoting our services to our clients and potential clients by email, telephone and post*. |
|
Maintaining and using our business relationships; understanding and keeping in touch with our clients and suppliers. |
We have an interest in maintaining and making use of our relationship with you. For example, if you work for one of our clients we may need to contact you in connection with one of the services that your employer has purchased from us. Or if you work for one of our suppliers we may need to contact you about a service that your employer supplies to us. We also have an interest in understanding what kinds of people use our services and how they use them. |
|
Helping people learn about services that might be of use to them |
Our clients and potential clients have an interest in learning about services that they might find useful. |
|
Commercial interests |
Like any commercial organisation, we seek to earn revenue through the services that we provide to our clients. |
*Chord Ltd is a well-established UK-based telemarketing agency, with specific expertise in supporting clients in membership, professional and business services and export development sectors. To grow and generate profits, Chord needs to market its services to existing clients and potential clients. Generating profits enables Chord to contribute to the economy by paying taxes in the UK, pay its staff and reward them for the great work they do and reward its investors for having the confidence to invest.
To achieve these aims Chord has a legitimate interest to process personal data to identify clients and potential clients, who are in job roles that are likely to use our services and communicate this to them, either by phone, email or post. To establish Legitimate Interest as a lawful basis for processing personal data for these purposes a Legitimate Interest Assessment was conducted.
Other grounds
In some circumstances, we may have other grounds to process personal data. These are set out in the following table, along with examples of the circumstances in which they might apply.
|
Grounds |
Examples |
|
Necessary for performance of a contract or to take steps for entering into a contract. |
If you sign up to one of our services, it will often be necessary for us to use your details in order to provide that service. |
|
Necessary in order to comply with a legal obligation. |
Regulators, government bodies and courts have powers to order us to provide information and, like any other organisation; we sometimes have to comply with their requests. |
