Chord verified current data for decision-makers, job titles, email addresses and telephone numbers, so that they could be reached effectively and invited to the most relevant seminar either verbally or by email.
The main advantage that the telephone offers is the ability to personalise every engagement and even more crucially, to have a two-way conversation.
Chord UK specialises in delivering high quality member engagement telemarketing for membership organisations, as well as professional services, business support and skills development organisations.
Help to source quality prospect lists and undertake research to identify top level needs in the market.
The Commercial Manager with The Consortium needed qualified sales leads from schools in Devon, South Wales, London and the South East, an improved understanding of The Consortium’s competition, and cleaner data in the firm’s marketing database.
Emma Wright, Project Executive with SMA, asked Chord to design a campaign to bring new members on board, and at the same time, gather information to help bring the database up to date.
SLB commissioned Chord to deliver a 30-day telemarketing campaign to test the receptiveness of employers in North London and to secure highly qualified appointments for the management team with senior decision-makers directly responsible for recruitment and training.
Business-to-business telephone surveys to seek business opinion about EU-related issues.
Telemarketing to secure sales appointments with HR Directors at the UK’s largest food and drink manufacturers.
