You want, we’re sure, your email address data to be accurate, responsive and with low bounce rates. Email address opt-in validation can help you achieve this aim.
Are you looking to grow your list of email addresses?
Gaining permission (or opt-in/consent) from your customers and prospects to send your emails, will encourage them to do business with you.
It also makes sure that you don’t spoil your Internet Protocol (IP) reputation, by using out of date email addresses. IP reputation is used by Internet Service Providers (ISPs) to tell if a certain IP Address is responsible for sending Spam or Unwanted Bulk Email (UBE). A low reputation score can result in your email campaigns being prevented from being delivered.
It’s worth knowing too that email service providers (ESPs) like DotMailer and MailChimp do not allow purchased email address data to be used and have been known to suspend accounts using 3rd party lists.
The new EU General Data Protection Regulation coming into force in 2018 and likely reform of the UK’s Data Protection Act, will make it a legal requirement to gain ‘unambiguous consent’ to hold and use personal email addresses. So it makes sense to start growing your list and validating existing email addresses now.
Chord UK can transform your email campaigns, by providing you with extremely accurate email address data with email address opt-in validation.