LEAD GENERATION

Chord lead generation is emphatically not about making as many calls as possible and badgering prospects until they give in. Mature, experienced, commercially minded and understanding the issues that matter to you and your market, Chord's lead generation consultants engage your target audience in intelligent conversation to secure the results you need.

Working with you, we establish a project brief with clear, measurable objectives. We advise on project duration and call rates, and address any data quality issues. We identify the most suitable telemarketing approach and the best format in which to deliver leads generated and data collected. And we represent you as you would wish to be represented. Every call is handled with courtesy, intelligence and creativity, with your message clearly and persuasively communicated. Prospects are left impressed, not irritated.

Chord works as an extension of your organisation's existing marketing resource, providing you with opportunities to sell. Your project manager keeps you informed so you can be sure your objectives are being met, your budget is being wisely deployed, and your reputation is being protected and enhanced.