DATABASE CLEANING

Direct marketing is utterly dependent on the target audience list. Data needs to be cleaned regularly, and preferably immediately before it is used.

Your project manager will work with you to identify the data set and specific fields to be cleaned, creating a clear project brief with detailed, measurable objectives. We will identify the appropriate call approach and the format you will find most convenient in which to receive cleaned data.

Chord regularly carries out data cleaning projects as the initial phase in lead generation and market research projects. This can significantly improve the results of the main project and the way your organisation is represented. We strongly recommend this approach for any data set that has not been formally cleaned in the last six months.

At the end of the data-cleaning project, you will receive a detailed report and analysis of results, to help you with forward planning, assessing the success of the project and demonstrating how your budget has been used.