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Chord Strategic Marketing - Services

LEAD GENERATION

MARKET RESEARCH

DATABASE CLEANING

SERVICES

If you are looking for qualified appointments or leads, more information about your prospects, customers or stakeholders, better quality data, event delegates or research survey fieldwork - Chord can help.

Chord can help you implement integrated direct marketing campaigns blending together the best combination of the following services:

Business-to-business telemarketing – lead generation & qualification, appointment-making, membership acquisition and retention, customer loyalty and event marketing support

Data services - Telephone Preference Service (C/TPS) screening, deduplication, enhancement, new purchase and analytics - ask about our FREE data quality audit

Profiling and Customer Intelligence – data cleansing/qualification by telephone and analytics to help build relationship-based communications e.g. LinkedIn profiling

Telephone and web-based business research – customer satisfaction, new markets, new products, media effectiveness

Direct mail – use multiple channels to optimise campaign response

Email marketing – delivered in-house and via a partner for larger campaigns

Web/digital – campaign-specific landing pages to improve the customer journey

SMS – for appointment reminders and messaging.

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